E-Commerce in Greater China: A Practical Guide for Global Businesses

Everything you need to know about e-commerce in mainland China and Hong Kong — from platforms and payments to banking and sourcing.

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Greater China is home to one of the world’s most advanced e-commerce ecosystems. Whether you're launching in mainland China, expanding through Hong Kong, or building a cross-border strategy across Asia, this guide will help you navigate the landscape with confidence.

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What's inside the e-commerce guide?

✅ A market overview of China and Hong Kong
✅ Platform comparison, such as Taobao, JD.com, HKTVmall, etc.
✅ Digital payment breakdown
✅ Banking options: Traditional vs. Digital
✅ Sourcing models (local, global, direct, indirect)
✅ Full glossary of key terms

This guide is ideal for e-commerce founders, international brands expanding into Asia, cross-border trade professionals, and consultants advising clients on market entry into China or Hong Kong.