E-Commerce in Greater China: A Practical Guide for Global Businesses

< Back to the blog

Fidinam Hong Kong Business Consultancy Publication International Business Expansion Asia Pacific

Fidinam is pleased to announce the release of a new resource: “E-Commerce in Greater China”. This guide is designed for international brands, e-commerce founders, and cross-border operators with their sights set on mainland China and Hong Kong (Greater China).

Greater China is one of the most commercially significant regions in global e-commerce. Mainland China continues to lead in online retail scale and innovation, while Hong Kong serves as a strategic base for cross-border trade and regional digital expansion. Understanding how these markets operate – and where they differ – is key to building a successful e-commerce presence.

The guide provides practical insights, including:

  • An overview of key e-commerce platforms
  • Major payment methods and gateways
  • Traditional vs. digital banking options
  • Sourcing approaches
  • A full glossary of market-specific terminology

"Success in Greater China’s e-commerce requires more than strong products; it demands local expertise, the right infrastructure, and strategic partnerships," said Alessandro Pedrinoni, CEO Asia Pacific at Fidinam. "This guide helps businesses approach the market with greater clarity and confidence."

The e-commerce guide is available for free download via the form below.

Download the E-commerce in Greater China Guide here